According to the IAMAI report, the total number of Internet users in India has crossed
the 100 million mark in November 2011, which embarks the digitization wave in the
country. Another feather in the cap to this achievement is the acceptance of the
recommendations of TRAI for implementation of digital addressable cable television
systems in India by the Information and Broadcasting (I&B) ministry.
With Digitization, the ultimate beneficiary will be the customer who will get an
enhanced television viewing experience. Leading DTH
players like Videocon d2h, Tata Sky, Dish TV and Airtel would also
be largely benefited by this as the analog Cable TV subscribers are likely to switch
to any of these BIG DTH players which will in turn help significantly in increasing
the ARPU (Average Revenue per User). The Broadcasters also will be able to get the
accurate number of their subscribers through this digitization, which is not possible
with an analog cable thereby increasing their subscription revenue.
The Bill seeks to digitize the analog cable sector in the country by 31st Dec, 2014.
The plan is to digitize the cable television in the 4 metros by June 30, 2012. After
this, the target will be cities with a population above 10 lakh and finally the
rest of India. Experts believe that this digitization process will require investment
to the tune of Rs. 40,000 – Rs. 50,000 crore.
Now since the bill is passed, DTH players are not leaving any stone unturned to
attract consumers to switch from analog cable to digital
DTH Services. DTH players like
Videocon d2h, Tata Sky and Dish TV are also focusing
to digitize the whole building instead of single apartments which are called Multi
Dwelling Units (MDU). The benefits of Videocon d2h’s MDUs are clutter free terrace,
systematic wiring, no line of sight issue, one single antenna and the cost.
DTH in India today is a family of more than 30 million members.
DTH services in India have managed to reach out to each
and every nook and corner of the country. From the houses in rural India to the
sky scrapers in Mumbai there is a dish popping out from the roof or the window.
There are six privately held DTH service providers in India. Out of the Six
DTH service providers in India Videocon d2h is the fastest growing
Videocon d2h managed to double its subscriber base in less than 8 months. Videocon
d2h is also considered to be the most affordable
HD DTH service in India
with packages starting from Rs 159/-. Apart from the affordability it also has about
400+ channels and services on its DTH platform. Videocon d2h is
also very strong on the regional content having the most number of regional channels
Videocon d2h also has one special feature on its platform which no other DTH service
provider in India has i.e. 3D content. Videocon d2h is the only DTH service provider
in India to with 3 dimensional content. Videocon d2h is also ahead of its competitors
when it comes to HD channels. Videocon d2h has